World CrochetMap

Collaborate

Reach the global crochet community

World Crochet Map helps brands, platforms and events reach an international community of crocheters through the map, community activations, social reach and measurable campaigns.

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Crocheters on the map
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Countries represented
54,4K
Instagram
35,5K
TikTok

Social media figures updated 10/2026. Map figures are live.

A highly targeted global audience united by one passion: crochet.

Industry partnerships

They trust us

Working with established names in the crochet industry to bring the global community closer together.

Stylecraft logo

First official industry partner · October 2026

Stylecraft, the British yarn brand, joins World Crochet Map as an official brand partner, supporting our mission to connect crocheters around the world.

As part of the partnership, official Stylecraft stockists in the UK will progressively appear on the map with floral markers dedicated to Stylecraft.

The official Stylecraft banner, live on World Crochet Map.

Every partnership starts with a conversation. Here are the formats we offer to brands.

Your brand, at the heart of the global crochet community.

A native presence inside the WCM experience, amplified by community and social reach.

Example of a partner brand integration on World Crochet Map
Example partner placementThe visual, wording and link are customised for every campaign. The placement can be closed at any time.

Our offers for brands

Clear formats, defined deliverables. Every campaign starts with a conversation, then an invoice. No automatic payment.

WCM Spotlight

490 €

excl. VAT · 14 days

  • 14 days of sponsored visibility on World Crochet Map
  • Only one active sponsor on the map at a time
  • A dedicated brand focus card with a tracked link
  • One dedicated social post
  • Campaign report: on-screen impressions and clicks

Product Launch

790 €

excl. VAT · 3 weeks

  • A 3-week campaign for a yarn, kit, book or collection
  • A dedicated product page with a direct link
  • One social post and stories
  • Campaign report: visits, outbound clicks, social engagement

Official Brand Partner

From 1,500 €

excl. VAT · 6 months

  • Official World Crochet Map partner status
  • Presence on the partners page and in our materials
  • One activation included (Spotlight or Product Launch)
  • Privileged access to co-create community initiatives
  • No standard sector exclusivity (on quote)

WCM Shops

79 €

per year

  • For independent yarn shops and haberdasheries
  • A shop presence on the map
  • A digital “WCM Shop” badge

Prices excl. VAT. We sell defined exposure, never a guaranteed sales result. Journal portraits remain selected editorially and are never sold.

Planning a fair, a community initiative or a special project?

WCM in collaboration with crochet communities.

Community collaborations and pilot projects.

Community Partner - Live

World Crochet Map × Meet a Crocheter

Nigeria · Online community · September 2026

Meet a Crocheter mobilises its public Facebook crochet community through a dedicated World Crochet Map page, so crocheters in Nigeria, across Africa and beyond become visible on the map.

Read the update
Community Partner pilot - Live

World Crochet Map × Brazos Valley Fiber Arts

Texas, USA · September 2026

Brazos Valley Fiber Arts is activating its community through a dedicated World Crochet Map page, a QR code, its online channels and its local meet-ups, to help crocheters across Texas join the map.

Read the updateView the initiative on BVFA’s website
Portrait of Vincent Thomas, founder of World Crochet Map, smiling

Let's create something together.

I'm Vincent, the founder of World Crochet Map. I love bringing people and ideas together, and I'm always happy to explore meaningful collaborations with brands that share our passion for the crochet community.

Vincent Thomas, Founder, World Crochet Map

Tell us about your project

One short form for every kind of request.

Type of request

This form is a request for information only: it is not an offer and creates no contract or financial commitment. Your details are used solely to reply to you. See the Privacy Policy.

Prefer e-mail? Write to us at mapelote.fr@gmail.com

We personally answer every request within 48 hours.

See the community in action

Follow the crochet community on Instagram and TikTok.

@worldcrochetmap@worldcrochetmap

Instagram 54,4K · TikTok 35,5K

Contact·mapelote.fr@gmail.com